About Us

Our journey began over eleven years ago as a multi-designer boutique, thoughtfully curating collections from some of India’s finest designers. Since then, we’ve grown to serve over 15,000 customers across the globe. In October 2022, leveraging our expertise in Bridge-to-Luxury fashion, we proudly introduced our own label – Baidehi.

Founded by fashion entrepreneur Annou Singh, Baidehi was born from a passion to celebrate womanhood. Our goal is to offer versatile, elegant silhouettes for every occasion, tailored to every woman’s unique style.

Our designs embody a harmonious blend of Indian tradition and modernity. From intricate embroideries to contemporary cuts, Baidehi reinterprets Indian wear, making it appealing and relevant to a global audience. Each piece is crafted to reflect both cultural richness and contemporary aesthetics.

At Baidehi, you’ll discover a stunning collection of ready-to-wear sarees, intricately embroidered kurta sets, drape anarkalis, and ethnic shararas and ghararas—all at price points you’ll cherish for a lifetime. At Baidehi, we believe in fashion that is timeless, yet rooted in contemporary style and trends. Come, discover the Baidehi in you.